I was bullied horribly in high school because I was different, so I made a logo that says it's ok to be you UNAPOLOGETICALLY.

The cloud shape represents having high confidence because when you’re confident, the sky is the limit. Once you realize that the sky is the limit, nobody beneath your cloud can touch you or phase you.

The bite represents something that sets you apart or isolates you from most people or something that people judge or misunderstand you for. Usually, when people think of bites they think of something being missing, but this bite actually adds another piece to the story of what makes you who you are. It adds that special touch that most people don't have.

The throw-up with the faces in it represents showing your true nature and not caring what others think. If I know I have to throw up I don't care what others think or how I’m perceived because the bigger concern is releasing toxic waste from my body. It's the same thing with this logo, instead of people suppressing their personality for the approval of others, they should release it and let it show UNAPOLOGETICALLY.

Long story short, this brand represents self-appreciation and not conforming to anything that isn't true to you, regardless of how "lame" you may look.